That evening, one of the guests of the Family Business Initiative Association was Wojciech Herra, a well-known motivational speaker in the worlds of business and sport. He already knew me from the events “I love marketing” and “Hotel Marketing Conference”, where we met on stage, but he got to know me even better at the Birthday Charity Ball. This is how he described my conduct of the event:
Conducting auctions is the biggest test for an event host. Especially bidding among wealthy people. On the one hand, you should stimulate competition and play on the very thin side of the “need to show up”, and on the other hand, it is very easy to cross the line of good taste and turn the auction into extortion, or worse, “enterking on ambition”.
How Maciej managed the audience and wallets made me sit astonished and thinking “but this master – how does he do it?”
What can be done to successfully conduct an auction or fundraiser? I discuss in my article here.
“How does he do it?” I answered this question posed by Wojciech in his online program “Herra On Air”. You can listen to it here as a podcast and watch it below: