Amica Showroom Grand Opening


This is quite an unusual event, because it combined the showroom grand opening with product presentations using live cooking by Andrzej Polana.

At about 1:00pm, I greeted journalists in a brand-new space within Poznań's Municipal Stadium. It was designed for people who would like to know not only innovative products, but also for those with a fondness for the equipment that they as children saw in their grandparents’ apartment. The showroom invites you to explore the nearly 80-year history of Amica, a company with Polish capital, which has successfully found its way into European markets.

Less than a year earlier, I had been opening a High-Storage Warehouse for Wronek,a brand from the local Wielkopolska region. This time, however, the company also wished to emphasize a strong commitment in the capital from the surrounding province. My task was to not only build an opening atmosphere, but also lead a discussion panel with journalists. This is the moment when I was able to use my television and radio journalism experience, trying to draw the attention of guests to the most interesting aspects of the new investment.

After an hour, the event took on a different, much less formal character. I was able to take off my jacket and join Andrzej Polan, a Warsaw restaurateur who invited viewers to a culinary show. Together we talked about each of the dishes prepared, trying to invite guests to the greatest possible interaction. I am glad that thanks to this cooperation, I met Andrew, who turned out to be a very active and intriguing interlocutor. In retrospect – looking at our photos – I find that I should have taken off not only the jacket, but my tie, too!